Saturday, August 27, 2011

Film Trailer promoted exclusively in QR codes

QR codes are already integral part of the promotional activities of major companies worldwide. Question time was when the studios will begin to implement QR codes in advertising their new movie hits. Fox Searchlight is the first film studio that for the promotion of his film Martha Marcy May Marlene QR make a big campaign.

Studio set QR codes of all promotional materials such as posters, flyers, booths, and billboards. The QR codes are two different trailer for the film that was one of the favorites at this year's Sundance Festival. Fox Searchlight Under this is the first time a movie studio exclusive premiere of Trailer to promote the QR code. Theme of the film Martha Marcy May Marlene is quite difficult, and marketing team behind the promotion of this film in a creative way has raised interest in this film.

QR codes lately are evident here, particularly interesting example of their application for Heart campaign was Japan, which aimed to provide support for Japan which was hit by a catastrophic earthquake and tsunami. This QR campaign is the work of Kalina Zografska Christian Ivanovski and Iva Dujak. Other interesting examples of the Macedonian application of the QR code has in the accounts of EVN Macedonia, in the lounges of the mobile operator VIP, at the entrance of Caramelo, and many other places.

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